Must A Wannabe Influencer Pal Cease Exploiting People for Content?

The Prosecution: Beth

Sometimes she films me while I’m eating. I’ll see myself on her social media – it’s like a jumpscare.

A close companion of a decade, she, calls herself the “content queen”. It’s fun for a bit, but it strains our friendship.

Being highly outgoing, she feels the need to record everything all the time. When we eat out, she says, “The phone eats first,” and snaps pictures with the flash on, which makes me cringe. It's unpleasant when other people see her performing for the camera – I experience vicarious awkwardness. Another annoyance is because meals lose their warmth.

She isn’t exactly an online personality yet, but Marielle is trying to be. She creates video blogs about city life, a day in her life, and her work as a stylist. The material is quality, credit where it's due, but I prefer not to be involved. Sometimes she films me while I’m eating, or simply tagging along. Later, I appear on her feed afterwards, and it pops up like a surprise: I’ll have bare-faced, an awkward face or photographed mid-bite. It feels invasive.

Marielle also anticipates that I will to film her at inconvenient times. Often I’ll be talking to another person, or we're simply spending time in the street. I feel like our friendship has turned into me serving as her unpaid videographer. She could easily employ someone if she wanted professional shots. When I brought up my discomfort about the situation, she brushed it off. I've been invited to several brand events, which was nice, but that doesn't compensate for all the energy I spend assisting her create material.

I’m grateful that she has supported me with my career in design, but I resist our friendship to become merely a tally of exchanges. I don’t feel she's insincere or inauthentic, but at times I feel that if the camera is out, we will start performing in a way that makes us look good for her vlog.

She will say, “Alright, smile for the camera!” and record me smiling with another. It’s so silly. It's crucial her to recognize that our decade-long friendship still has limits. I love being with her, but I also desire to enjoy it without being recorded, altered, or posted for an audience. I’m not a accessory for her online persona.

The Other Side: The Content Creator's View

I hope my friend to see that the creations we produce together can get us an opportunity.

I am passionate about shooting content. It's more than a hobby; it’s part of who I am. Creating videos and documenting experiences online allows me to show my personality and engage with people in novel forms.

I don’t see myself as a full influencer yet, but it's savvy to generate income from your passions. I admire people on social platforms who execute that aesthetic of casual, DIY content creation.

Creating content is my interpretation of engaging with life: observing the details, posting them with an viewership that appreciates the art behind it. I never intend to make my friend uncomfortable. Bringing her to industry events was my way of sharing opportunities, providing her a opportunity to experience exclusive moments that could benefit her career in design too. That isn't leverage, it's simply being realistic.

I would take her to these events even if she refused to assist me, but I desire her to see the benefits the content we make together can get us: an opening. I know not all people likes being on camera, but often unplanned moments is what makes content genuine. Appearing on video occasionally is part and parcel of being my friend. I would delete anything she asked, but she hasn't made such a request yet.

I don’t expect anybody to be my private videographer, but companions help each other in minor capacities. My assumption was filming a short video now and then would be enjoyable for her. Innovation flourishes in collaboration, and having my friend around makes endeavors lively and pleasurable. I never force her to participate in anything, and I’d never deliberately humiliate her. But creating content jointly sometimes is part of how I record our time together.

I value Beth’s friendship deeply and want to avoid content creation to come between us. I am ready to find middle ground: like requesting permission before filming, and steering clear of angles that might make her uncomfortable.

This is not about power, it’s about sharing my world while still respecting hers. Obviously content creation is not a replacement for real connection: it's merely part of how I live my life and I desire her to be included in a way that’s agreeable for each of us.

The Jury: Reader Opinions

Should Marielle stop filming herself and Beth when they are out together?

Nothing is more excruciating than having a friend point a camera at you. I get that it’s Marielle’s passion, but I don’t make friends come to my workplace. Perhaps she can find influencer friends to collaborate with. With the uncertain future of technology, human connections are the only thing we have – cherish them!
A respondent, 25

When pursuing something professionally, you can’t ask your friends for assistance repeatedly, even if they have done it before. If Marielle loves shooting, that doesn’t mean all those around her is content. She must to honor her friend's personal space.
Another reader, 26

She may enjoy making content and displaying her life publicly, but it isn't for everyone. It’s nice she has helped Beth’s career, but she needs to listen to what Beth wants.
A commenter, 27

It sounds like you care about each other, so cling to that and make sure it’s the priority in your relationship. Foster some authentic experiences, where genuine feelings are preserved, not online archives. Even celebrities who seem to reveal their worlds actually have more privacy than it appears.
Sarah, 53

She seems to be not fully engaged nor authentic when they're together – she's on the job. Both seem unsure as to what’s reasonable. The answer lies not in trying to alter one another, but in each establishing clear boundaries around what feels acceptable to them and determining if there is an acceptable middle ground.
Barbara, 71

Now You Be the Judge

Consider this question: has she been exploiting their friendship?

George Hanson
George Hanson

Lena is een ervaren onderwijsjournalist en studiekeuze-expert. Ze helpt scholieren met onafhankelijk advies.